The 15th Annual Digital Pharma Advances Conference

About this conference

The 15th Annual Digital Pharma Advances Conference & Pre-Conference AI Applications Workshop bring together pharma marketing, digital and omnichannel professionals to explore practical approaches to AI integration, HCP engagement and customer-centric digital marketing.

Taking place in London on 26–27 January 2027, the programme combines a half-day AI Applications Workshop with a one-day Digital Pharma Advances Conference, offering industry-led insight, practical discussion and opportunities to connect with peers.

Pre-Conference Half-Day AI Applications Workshop
26 January 2027 | Central London, UK
Focused on practical, actionable, customer-centric pharma AI strategies, this half-day workshop explores how marketing teams can integrate AI into existing processes, build internal capabilities and establish responsible governance that protects compliance and customer trust.

Key Areas Covered:
• Practical generative and agentic AI adoption in pharma marketing
• Integrating AI into existing marketing processes and technology
• Building internal capabilities and cross-functional collaboration
• Responsible AI, ethics, governance and accountability
• Balancing AI efficiency with human judgement and oversight

View the pre-conference AI Marketing Workshop agenda: https://digitalpharmaconference.com/view-the-programme-workshop/

15th Annual Digital Pharma Advances Conference
27 January 2027 | The Grand Ballroom, Grand Connaught Rooms, London, UK

This one-day conference explores AI implementation, evolving HCP expectations and personalised omnichannel experiences, with industry professionals sharing real programmes, successes, challenges and practical insights.

With five interactive panel discussions, informal peer-to-peer breakouts and dedicated networking, attendees can benchmark strategies, put questions to industry experts and take fresh ideas back to their teams.

Key Areas Covered:
• AI implementation successes, challenges and lessons learned
• Scaling AI pilots to deliver business value
• Quality, trust and governance in AI-generated content
• Next-generation HCP engagement and evolving customer expectations
• Personalised, connected experiences across digital and in-person channels
• AI and emerging technologies for relevant, timely customer interactions
• Capabilities and operating models for digital pharma teams

View the conference agenda: https://digitalpharmaconference.com/view-the-programme/

Discounts:
Book your place at both the AI Workshop and the conference using code “DPAC27” and save £429 off the standard rate.*

Group discounts available.*

*Discounts apply to brands only, excluding agencies and suppliers, and cannot be combined with any other discounts, including earlybird offers. The £429 discount is valid only when booking both the AI Workshop and the conference.

Contact Details:
Phone: +44 (0)20 3479 2299
Website/Booking Link: https://digitalpharmaconference.com/
Event Contact Email: info@digitalpharmaconference.com
Press & media: Callin Klopper – callin@gicconferences.com

Highlights

Pre-Conference AI Workshop:
• Practical generative and agentic AI adoption in pharma marketing
• Integrating AI into existing marketing processes and technology
• Building internal capabilities and cross-functional collaboration
• Responsible AI, ethics, governance and accountability
• Balancing AI efficiency with human judgement and oversight

Main Conference:
• AI implementation successes, challenges and lessons learned
• Scaling AI pilots to deliver business value
• Quality, trust and governance in AI-generated content
• Next-generation HCP engagement and evolving customer expectations
• Personalised, connected experiences across digital and in-person channels
• AI and emerging technologies for relevant, timely customer interactions
• Capabilities and operating models for digital pharma teams

Getting there

Grand Connaught Rooms, 61-65 Great Queen St, London WC2B 5DA, UK, Select city, London, United Kingdom. Open in Google Maps