State of Social '26

State of Social is an award-winning digital and social marketing conference. In 2026, it’s an educational, provocative experience where the industry's sharpest minds gather to challenge assumptions, share hard-won insights and figure out what actually works in modern marketing. Over two days at Optus Stadium in Perth, Australia, SOS26 goes deep on ‘Friction’; the tension between strategy and instinct, creativity and constraint, humans and machines, ambition and budgets. Not as a problem to solve, but as the thing that, when you understand it, makes you a better marketer. Day one fires up your imagination with keynotes and breakouts from the industry's most compelling thinkers. Day two gets practical, with deep-dive education sessions across strategy, creativity, technology and more. And it’s all available for you to rewatch on-demand with an All Access ticket. No sales pitches. No recycled content. Just honest conversations, fresh perspectives, and 24-plus hours of programming designed to make you think differently and work smarter. Plus gourmet food, bottomless barista-brewed coffee and those signature SOS experiences you won't find anywhere else.